How to Profit from Mini Sites - or -
Exactly How To Profit From Mini Affiliate Sites.
by Phil Wiley
Here's a quick step by step guide to creating a mini affiliate site
from scratch. You can do it in just a couple of hours or less.
Here's my diary from earlier today.
11.45am: Logged into Commission-Junction to find a replacement
cell phone affiliate program for my cellphone mini site.
I glanced at the new affiliate program listings and one jumped
out as being a perfect subject for a quick new mini site.
"Amazing Cure for Bad Breath".
Tons of people have bad breath. Great topic for a mini site.
Or is it? Depends on what products there are to sell, and how
many potential online buyers there are.
11.47am: Followed the CJ link to http://www.orasweet.com/
which sells a new product called a tongue scraper, and pays
30% commission. Dismayed to find the product only sells
for $3.50, which means it only pays a little over $1 per sale.
But then I followed the sales links to find the site does an upsell
on the order form, which makes it much more attractive for people
to buy a $14 package or a $27 family package. This is more like it!
11.55am: But do many people look up bad breath in the
search engines? Booted up Good Keywords
http://www.goodkeywords.com and discovered that last month
3659 people looked up halitosis on Overture and 5176 searched for
bad breath. Not too bad a number. Should be able to do something
with those figures.
12noon: Visited Overture to see what people are willing to
pay for high rankings on these search terms. If people are
paying for ranking they must be making money from it.
Discovered that 6 cents will get you 10th spot in Overture for
halitosis, and 40 cents a click will take you to number 1.
I wouldn't recommend paying 40c a click for a possible $1
commission but 6 cents should be fine. It's hard to tell until
the site has been running a while and you can analyze the stats.
Bad breath will cost you 74 cents for top spot, so that's out,
but bad breath cure will only cost 21 cents. So that's a
possibility, though 3rd spot is yours for only 6 cents so that's
much more attractive.
12.10pm: Spend the next 30 mins checking out the opposition.
Discover a site called tongue scrapers selling a similar but far
more expensive product. It has no affiliate program that I could
see. But more importantly found a number of other items to sell,
or upsell from a mini site, including BreathAlert, an electronic
palm-size monitor that "detects and measures the presence of
annoying or embarrassing breath odors."
Now I'm sure that lots of people who think they might have bad
breath would love to be able to find out for sure with this product.
About to kiss someone? Check your breath...though preferably
not in view of the person you're about to kiss ;-) Walking into
an important business meeting? Check that breath.
In 2 minutes I discovered 2 affiliate programs you can sell it
through. One at www.themall.com was terrible offering only 2
cents a click-though and no further commissions on sales.
It also only pays you quarterly and then only if you've generated
over $50 at 2 cents a time. The other at iGadget www.igadget.com
didn't look great paying only 7% commission on a $37 sale.
But it has possibilities. Ran out of time to look further. But odds
are there are some much better affiliate programs around for this
While looking for an affiliate program for the BreathAlert I also
found an Australian mini site selling both this and the tongue
scraper. They're probably missing out on a lot of Internet sales
because the products are priced in Australian dollars
http://www.freshkiss.com.au/index.html , includes 10% Australian
GST tax, and there's no order form for people outside Australia.
12.40pm: Look up available domain names, and ideas for domain
names by using Name Boy.http://www.nameboy.com which
lets you enter both bad breath and halitosis. Available names,
at the time of writing on 2nd Aug 2001) include:
Incidentally the 2nd magazine article I ever got commissioned
to write, back when I was 16, was about why people kiss. Took
a lot of hands on (mouths on?) research.
12.55pm: Quick search on Google reveals plenty of info about
combating bad breath, and researching then putting together
enough content would be easy enough. There's also lots of
info and some good graphics on the Orasweet tongue scraper
1.10pm: Lack of time means I'm not going to build a mini
site on this subject. But YOU can, which is why I've written
this article for you.
If you'd like to read a lot more about building mini sites,
including much more detailed step-by-step help, you need my