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Canon Digital Cameras
Are First Choice With The Pros

The year was 1933 when three Japanese got together and began a company known as Precision Optical Instruments Laboratory, which was later to become known as Canon that in turn was to gain fame throughout the world.

The first of the Canon cameras to hit the market was a prototype phantom known as ‘Kwanon’ which may not have been like the far more superior as well as costly German cameras that were almost the norm in cameras of those times, but were good enough to compete with those better known German cameras, which led Goro Yoshida and his two friends to come out with the 35mm rangefinder cameras that were less costly and which were sold under the name ‘Kwanon’.

Lack Of Its Own Lenses

To make for the lack of its own lenses for its cameras, the company tied up with Nippon Kogaku Kogyo, the forerunner of yet another famous Japanese camera company called Nikon and the first camera sold commercially by Canon was named the Hansa Canon which hit the market in 1936 and which was an instant hit.

After the Second World War, the company was christened Canon and thus began the slow expansion which saw the creation of many historic cameras including Serener, Canonet as well as EOS.

The first of its many Canon digital cameras was released in 1996 and this was the Powershot 600, and after incorporating many more advanced features, the next great camera that hit the market in 1998 was the EOS D2000 digital SLR followed by yet another innovative product known as XL1 and these cameras all had excellent functionality and were very reliable as well, while the XL1 proved its worth by being chosen by NASA as its official digital video camcorder.

Canon Powershot SD1000 Digital Camera
7.1 Megapixel, 3x Optical Zoom, 4x Digital Zoom, Silver

It was found that there was a need to provide customers with digital cameras that were cost effective and which had advanced functionality. As a result Canon came out with the EOS D60 in the year 2002 and the EOS 10D a year later, and these models took the market by storm.

It lead to Canon becoming the leaders in digital cameras, and when in the year 2003, another camera in the form of EOS Kiss Digital came out, its success was a foregone conclusion.

It helped make Canon the foremost name in digital cameras.

Not content to sit back on its laurels, Canon cameras are continuously priced lower. Canon incorporates better technology to help retain its market position.

Canon is also first choice of professional photographers thanks to the wide range of their digital cameras available.


Canon PowerShot S95 Highlights

Canon's HS System for improved low light performance and better image quality.

The PowerShot S95 employs the Canon HS System by combining a powerful 10.0-megapixel CCD sensor and Canon's DIGIC 4 Image Processor. Thanks to this technological advancement, the S95 is dramatically more sensitive than cameras with identical megapixel counts, and delivers spectacular images with minimal noise.

Increased sensitivity demands a higher ISO speed, and the PowerShot S95 delivers with a new maximum setting of ISO 12,800. Blur and camera shake are notably reduced for the ultimate in sharpness and clarity.

Canon Digital Cameras

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